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TV- Connected Devices Pave the Way for New Ways to Watch Content. With 8. 0% of U. S. TV- connected devices such as Roku (box and stick), Amazon Fire TV, Apple TV and Google Chromecast, as well as game consoles, is growing.

The penetration of these devices is increasing as is the time spent using them. This combination is having a meaningful impact on how people view and engage with content on the TV set, and is consequently changing the ways in which media companies provide services. While Nielsen has long captured usage of all devices connected to the TV, it’s now capable of providing more granular insights into which brands of TV- connected devices people own and use to stream video content to their TV set. These devices, when coupled with streaming video services, provide consumers with a new method to watch video on their television sets.

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Penetration of TV- Connected Devices in the Home. Nielsen conducted an analysis to determine how many U. S. homes own various devices and how data has trended over time.

Today, just over 2. TV homes own a digital streaming device such as an Amazon Fire TV, Apple TV, Google Chromecast or Roku, up from 1. June 2. 01. 6. So which brands are the most popular?

Roku and Apple TV have the highest household penetration, followed by Amazon Fire TV and Google Chromecast. In addition to the four brand- specific devices, nearly 1. PC/tablets/smartphones connected to their television sets. Enabled smart TVs function like multimedia devices that are built into the television sets, and they can be found in 2. U. S. TV homes, up from 2. January 2. 01. 6. The Banshee Chapter Full Movie Part 1.

These television sets are connected to broadband connections, which has opened the streaming video content world to many more people. When it comes to video game consoles, penetration has remained flat on a year- over- year basis, with 4. Microsoft Xbox, Nintendo Wii or Sony Play. Station. The major device brands (including older and newer generation platforms) have similar levels of household penetration. Reach, Frequency and Daily Usage. In addition to measuring device ownership, Nielsen looked at how long users are engaging with these devices. In January 2. 01.

Amazon Fire TV, Apple TV, Google Chromecast or Roku for an average of almost 1. What’s even more noteworthy is that on the days that these devices were used, viewers in these homes spent more than three- and- a- half hours using them. Consumers use other multimedia devices less frequently than the four brand- specific devices. In January 2. 01. Because smart TVs have built- in broadband capabilities, they are used most across devices.

In January 2. 01. Watch The Keeping Room Online Hitfix there. TV apps more than 2. Video game consoles, including Microsoft Xbox, Nintendo Wii or Sony Play. Station, were used by the greatest number of homes: 3.

On the days when a home uses its video game consoles they use it for a considerable amount of time. In January 2. 01.